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Find your break-even
ad cost.

Test how product costs, shipping, COD failures, returns and payment fees affect what you can afford to spend acquiring an order. Enter your own numbers—nothing is sent to a server.

Your order assumptions

Selling price (₹) Landed product cost (₹) Forward shipping (₹) Reverse shipping (₹) Packaging (₹) Delivered COD fee (₹) COD order share (%) COD RTO rate (%) Prepaid RTO rate (%) Delivered order returns (%) Unsellable item loss on failed (%) Gateway fee (%) GST on gateway fee (%) Output GST (%) Your estimated CAC (₹)

Illustrative result per order placed

Maximum break-even CAC—

Modelled break-even ROAS—

Delivery + keep rate—

Contribution after entered CAC—

Expected revenue retained—

Product cost / loss—

Shipping and packaging—

Gateway and COD fees—

Want to track your actual orders?

ProfitPulse adds SKU-level pricing, ad campaigns, COD scenarios, order logs, inventory and monthly summaries in an Excel workbook.

See the ProfitPulse toolkit →

Illustrative calculator, not financial or tax advice. This model uses expected average values, not actual settlements. COD fees, RTO losses, refund amounts, tax liabilities, recoverable stock, GST input credits, gateway rules and delivery costs vary by seller. Output GST is simplified. Check the method against your own records. All values are editable and calculated on this page only. The full paid product is currently a preview and is not yet available for purchase.

Find your break-evenad cost.

Your order assumptions

Illustrative result per order placed

Find your break-even
ad cost.